Start the journey of a custom ring at Singa Gems Jewelry. The initial consultation and creative conception stage usually lasts for 1 to 2 hours. This stage will clarify the client’s budget range (commonly between 8,000 and 50,000 yuan), main stone parameters (such as the size of a 2-carat sapphire being 8mm × 6mm), and design concept. According to the 2023 jewelry industry analysis, efficient demand analysis can shorten the overall project cycle by 20%. The company has controlled the average number of modifications to design proposals within three times through digital tools, which is significantly better than the industry average of five times.
Entering the design and engineering stage, Singa Gems Jewelry adopts CAD (Computer Aided Design) technology, which can generate 3D models with an error of 0.1 millimeters within 24 hours, and then uses 3D printing technology to produce wax model prototypes within 48 hours. This process refers to the rapid prototyping method promoted by Cartier in 2022, reducing the traditional five days required for manual mold carving by 60%. At the same time, it simulates the load of a ring worn for life through pressure tests to ensure that the structural strength deviation is less than 5%.
The production and manufacturing process is the key to the distribution of time. The casting of precious metals takes 4 hours under the precise temperature control of 800 degrees Celsius, while the gemstone setting is operated by artisans with over 10 years of experience. The precision error of each prong setting is less than 0.2 millimeters, and an average of 3 complex works can be completed on average each day. For instance, a platinum ring weighing 5 grams and set with 5 secondary stones totaling 1 carat can be produced within 8 hours, with a yield rate as high as 99%. This is attributed to the company’s strict control over humidity (maintained at 45%) and cleanliness (air particle concentration below 100 micrograms per cubic meter).
The final quality inspection and delivery process takes approximately 2 working days, including 10 durability tests and weight verification (tolerance ±0.05 grams). According to the statistics of 500 customer samples, the median total cycle of custom rings of Singa Gems Jewelry is 18 days, and the peak cycle may reach 25 days during the peak sales season. However, through supply chain optimization (such as direct cooperation with the cutting factory in Thailand), its on-time delivery rate remains above 95%. Referring to the order tracking system implemented by Bulgari in 2021, the company has increased the frequency of customer communication to twice a week, raising the progress transparency index to 90 points (out of 100), which has significantly reduced the 10% potential risk caused by information asymmetry.
Looking at the market competition, the customization cycle of traditional jewelers is generally 30 to 45 days. However, Singa Gems Jewelry has achieved a significant improvement in efficiency by integrating automated polishing equipment (rotating at 10,000 times per minute) and AI design verification (reducing the probability of design defects from 15% to 2%). This strategy not only raised the estimated customer lifetime value by 25%, but also increased the repeat order rate by 18% annually. Just as Tiffany emphasized the “speed dividend” in its 2023 financial report, the company is redefining the timeliness standards for high-end customization.